A real journey through time, this book tells the story of the Officine through the history of Beauty

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Two centuries in more than 400 pages. This book traces the creation and the extraordinary history of Officine Universelle Buly, a French brand that has become a worldwide success and a key player in the world of beauty.

How does one reinvent an old brand and situate it in the 21st century?

Officine Universelle Buly was reestablished in 2014, and it has updated treasures to make them relevant in the present day. A veritable handbook for reinventing an old brand, this book describes French savoir faire at its best, a legendary, magical quality that is the envy of the whole world.

The Beauty of Time Travels recounts Buly’s unusual adventures from 1803, date of its creation by Claude and Jean-Vincent Bully crowned with glory and medals for their Vinaigre de toilette, until today with the recognition and innovations that bring the brand into the 21st century. With its boundless creativity, Officine Universelle Buly never cease to amaze its loyal clientele the world over.

Extensively illustrated with prints and photographs, this volume takes readers on a journey across the centuries to discover the history of the perfumery, as well as of its design, typography, and advertising. This comprehensive work explores the themes of flamboyance and French-style service, Buly’s management philosophy, designing and producing the perfect product, fighting for a plastic-free range, the need to ground the local within a globalized system, and what our obsession with beauty means. This veritable bible includes several interviews with people who design the beautiful and beauty in general. These specialists in brand history and marketing provide their analysis of how the rules of the game are changing.

“Approaching a customer is all about transmitting a sense of passion and telling a story. Everything goes through history, through the precious medium of how we recount things. The décor captures people’s attention, the story inspires their loyalty, and our politeness enchants them.”

Ramdane Touhami

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  • 宅配通 (LEGO)
  • 宅配 (團團、BULY1803、45R、L/uniform)

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